The road to breakthrough for China's mold industry: it is imperative to explore emerging markets

After years of ups and downs, China’s mold industry has gradually matured and improved in terms of network chrome system construction, service platform construction, and professional large-scale market construction. In 2008, the issuance of the State Council's "Several Opinions on Encouraging and Guiding the Development of Non-Public Economies such as Individual and Private Enterprises" brought unprecedented development opportunities to country's mold industry. Domestic competition is internationalized, international competition is domesticated, and the mold industry giants will continue to emerge after 2009.

New characteristics of the development of China's mold industry. The mold industry should pay attention to structural adjustment, vigorously develop high value-added products, follow the line of "refinement, specialization, and strength," and create new growth points in the "blue ocean market."

Brand management and sustainable development

The financial tsunami currently sweeping the world has gradually revealed its impact on the substantial economy. China’s foreign trade exports have been greatly affected by the storm. In order to ensure profitability, many companies have turned their attention to the domestic market and pinned their hopes on domestic sales. Some national brands that have been cultivating domestically for many years are now in the stage of gradually upgrading and even going abroad. They may be able to cope with this crisis more calmly. However, new brands that are forced to focus on domestic sales obviously still have many challenges. Luo Baihui emphasized in the article "Brand Management and Sustainable Development of Mold Enterprises": Brand management is an important feature of modern enterprise management, and it is a form of asset management. Shifting from product management to brand management is a change in corporate management thinking. It is the changes in corporate values. It is not only a qualitative leap in the development process of enterprises, but also an effective way for enterprises to develop beyond the norm. Brand culture is the core of brand management. From product management to brand management, use brands to develop markets.The core of creating economic benefits and establishing a company's brand management model is to establish a big brand management concept and should be based on the company's business philosophy, customer satisfaction, product innovation, industrial clusters, cultural intensification, market expansion, capital alliance, ecological value chain, etc. conduct. Chang'an Town has allocated 1.05 million yuan in special funds to subsidize hardware mold companies in the town to participate in the 2009 exhibition. It will use well-known exhibition platforms to promote the "Chang'an Mold Brand" and further support companies to expand domestic and foreign markets.

Informatization is imperative

With the development of enterprises and changes in competition, enterprises in the mold industry have increasingly higher personalized requirements for ERP. More and more mold enterprises have realized the electronic distribution and transmission of information by launching ERP systems: automatic storage, copying, calculation and classification: Automated functions such as quick query of information and printout of reports, the main benefits reflected are: First, optimizing daily management and operation mode through information technology innovation; second, making plans more orderly through the implementation of projects, Production is more stable and controllable: Third, it can better establish a standardized and efficient operation management model. Fourth, it will reduce inventory and make raw materials and auxiliary materials more reasonable and accurate. Fifth, it can better improve capital utilization. Accelerate the turnover rate, rationally utilize and arrange funds: Sixth, the business process will be accelerated, official document approval time and manual information processing time will be greatly reduced. Seventh, it will also improve product cost accuracy.

Cultivate both internally and externally to explore emerging markets

As the basic industry of China's economy, how will China's mold industry develop the market? At present, the global manufacturing industry is shifting to Made in China. In addition to traditional markets, we should actively explore emerging markets. In terms of international operations, in addition to the United States, Japan, the European Union and Southeast Asian markets, we should also explore markets such as the Middle East, Central Asia, Russia, Eastern Europe, South America, Latin America, Markets in countries and regions such as India and Africa. At the same time, export companies must look for opportunities in the crisis, actively explore the domestic market, and build its own brands, promote industrial upgrading, and enhance own competitiveness. The "Home Appliances to the Rural Areas" program started in 2007 was fully and widely promoted in the second half of 2008 under the government's policy of stimulating domestic demand, providing a platform for the development of new consumer markets in China's mold sub-industries such as washing machines, refrigerators, color TVs, mobile phones, and automobiles in 2009.

On the one hand, mold companies enable products to reach retail terminals in a timely, accurate and rapid manner through services and monitoring of various sales links such as agents, dealers, and retailers, allowing products to quickly occupy the market; on the other hand, through the terminal market, they directly use marketing methods for consumer groups to improve the brand's image, stimulate consumer groups' desire to purchase, and quickly collect working capital.